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Trihump Hub

Year
2024
Industry
Education
Creative Performance
Higher CTR & Lower CPL on Meta Ads
Improvement in Conversion Rate
100%
Top Services Provided
Website Design, Ad Creatives
Triumph Hub is an edtech company offering competitive exam coaching and career development programs. Their original website struggled to convert traffic into leads due to poor structure, outdated design, and high bounce rates. Bluvo Digital was brought in to reimagine the site with a conversion-first mindset and to produce ad creatives that resonated with the target audience — ultimately turning poor-performing campaigns into ROI-positive funnels.
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About the Project

Triumph Hub approached Bluvo Digital to solve a critical bottleneck — their marketing efforts were driving traffic, but the website wasn’t converting. Despite offering high-demand education programs, the outdated site design, poor structure, and lack of persuasive elements led to missed opportunities. Alongside this, their Meta ad campaigns suffered from low engagement and high cost per lead due to weak creative direction. The objective was clear: rebuild the user journey from the ground up and transform the visual identity to one that could finally convert attention into action.

Problems

The company was facing a serious gap between traffic and conversions. Their old website had poor structure, no flow, and lacked trust-building elements — resulting in high bounce rates and a negative ROI on paid campaigns. Visitors were dropping off without taking action, and Meta ads weren’t performing either, due to outdated and unclear creatives. Leads were not just expensive — they were inconsistent.

challenges

The website’s technical and design limitations were impacting performance across the board. Users found it hard to navigate, CTA buttons were poorly placed, and the mobile experience was clunky. Despite investing in paid marketing, the business couldn’t scale due to poor conversion tracking and unengaging creatives. Bluvo needed to fix both the landing experience and the top-of-funnel engagement to flip the performance curve.

Our Solutions

Our Solutions

A Tailored Strategy for Digital Success:

1

Landing Page That Converts

We replaced the outdated website with a clean, modern landing page built for performance. Every element — from headlines to CTA placement — was designed to reduce bounce, build trust, and guide users toward inquiry.

2

Mobile-First User Experience

Given the high percentage of mobile visitors, we optimised the design to ensure fast loading, responsive layouts, and simplified navigation — resulting in increased engagement across devices.

3

Scroll-Stopping Ad Creatives

We created fresh Meta ad creatives that resonated with Triumph Hub’s audience — using focused messaging, strong visuals, and better hook angles to improve click-through rates and lower cost per lead.

4

Performance Tracking

We introduced clear conversion goals and performance tracking, enabling the team to make data-backed decisions and scale what was working.

5

Messaging Optimisation

We helped reframe the brand’s messaging across landing pages and ads to speak more directly to student pain points — improving emotional relevance and action rates.

Impact
we created

3.2X

Return on Ad Spend

Campaigns went from negative ROI to generating 3.2X ROAS after implementing the new landing page and creative strategy.

9.8%

Conversion Rate on Landing Page

The new conversion-focused design lifted the conversion rate from under 2% to nearly 10% — a 5X improvement in lead generation efficiency.

2.3X

Higher CTR on Meta Ads

Revamped creatives achieved more than double the previous CTR, improving traffic quality and reducing ad fatigue.

35%

Lower CPL

Better creative hooks and a refined targeting strategy dropped CPL by 35%, making campaigns far more sustainable.

Conclusion

Triumph Hub had the traffic — but not the results. With an outdated website and underperforming creatives, they were losing money and missing opportunities. Bluvo Digital stepped in to bridge the gap between attention and action. From building a high-converting landing page to redesigning Meta creatives that actually clicked, we transformed a broken funnel into a profit engine. The outcome? Higher conversions, lower CPL, and a positive ROAS that set the foundation for scalable growth.

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