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Welcome Rajasthan Tours

Year
2024 – Present
Industry
Travel & Tourism
CPL Drop
₹800 → ₹95
Sales Growth
3X
Top Services Provided
Performance Marketing, Conversion Rate Optimisation
Welcome Rajasthan Tours is a travel company specialising in personalised Rajasthan tour packages. They came to Bluvo Digital frustrated with rising ad costs and a CRM overflowing with unqualified, junk leads. After a deep audit, we discovered major structural flaws in their campaigns. Within weeks, we rebuilt the entire funnel, and the results were dramatic — from junk leads to 3X ROI, and now, business expansion into new states.
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About the Project

Welcome Rajasthan Tours, a local travel company offering curated Rajasthan experiences, approached Bluvo Digital in August 2024 with one clear problem — leads were coming in, but none were converting. Their CRM was flooded with junk inquiries, campaign costs were skyrocketing, and the business was burning ad spend without seeing any ROI. Our mission was to uncover the root cause, rebuild their funnel from scratch, and turn paid traffic into qualified, high-intent bookings.

Problems

The business was struggling with unqualified leads and a broken advertising setup. Broad match keywords were draining the budget, campaign structure lacked direction, and no dedicated landing page meant poor conversion alignment. Even worse, there was no conversion tracking configured in Google Ads — meaning they were flying blind. Despite spending heavily, there was no way to track which ads were working, and the CPL had hit ₹800+ with little to no return.

challenges

The travel industry is one of the most competitive verticals — with giants like MakeMyTrip, Yatra, and Booking.com dominating ad auctions and user trust. This made it incredibly hard for smaller brands to stand out, especially with limited budgets. Additionally, the nature of the travel business meant thousands of irrelevant queries could easily drain spend if not properly filtered. Building a funnel that could compete, convert, and stay profitable required precision, patience, and deep keyword analysis.

Our Solutions

Our Solutions

A Tailored Strategy for Digital Success:

1

Comprehensive Google Ads Audit

We tore down the existing ad structure and uncovered major inefficiencies — from broad match keywords to missing conversion tracking. Every ad dollar was being wasted due to lack of targeting and visibility.

2

High-Intent Keyword Strategy

Conducted deep keyword and negative keyword research tailored for the travel niche. We cherry-picked only high-converting queries and excluded irrelevant traffic that was killing the budget.

3

Location-Specific Targeting

Based on days of historical data analysis, we identified top-performing geographies and designed geo-targeted campaigns focused on audiences with real booking intent.

4

Conversion-Optimised Landing Page

Built a new landing page tailored to search intent — highlighting itineraries, trust signals, and strong CTAs. This instantly reduced drop-offs and aligned user journeys with ad messaging.

5

Creative & Copy Revamp

Rewrote all ad copy to match keyword intent and booking urgency — replacing generic ads with relevant, high-quality search ad messaging that improved CTR and quality score.

Impact
we created

₹800 → ₹95

Cost Per Lead

We slashed CPL by 88%, from an unsustainable ₹800 to just ₹95 — far below industry benchmarks in travel advertising.

Zero

Junk Leads Generated

With refined targeting and keyword control, every lead generated was qualified and relevant — saving hours of sales team effort.

3X

Landing Page Conversion Rate

The new page aligned perfectly with search intent, delivering high engagement and dramatically improved lead quality.

Sales Team Expansion

Business Growth That Demanded Scale

The surge in qualified leads led the brand to expand operations and hire a larger sales team — a growth challenge every business wants to face.

Conclusion

Welcome Rajasthan Tours came to Bluvo Digital with a broken system — wasted ad spend, irrelevant leads, and no way to measure what was working. Within weeks, we transformed their campaigns with sharp keyword targeting, a high-converting landing page, and data-backed strategy. The result? A dramatic 88% drop in CPL, zero junk leads, and 3X ROI — all within the first month. What started as a fix turned into fuel for scale. Today, the business is expanding into new regions and growing faster than ever — proving that the right funnel doesn’t just generate leads, it builds momentum.

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