The biggest challenge was the intense competition — the yoga education space in India was saturated with schools running aggressive digital campaigns, offering lower pricing, and capturing attention with louder marketing. Hari Om Yoga Vidya School struggled to stand out. Their outdated website lacked clarity, trust-building elements, and mobile responsiveness, leading to poor user experience. Despite running ads, the cost of acquiring customers was high, and conversions were low. On top of that, the school had no SEO presence — they weren’t ranking for any high-intent or transactional keywords. With no structured funnel or persuasive landing pages, most visitors dropped off without taking action.
